What technology is used to automatically classify data using artificial intelligence?

The correct choice utilizes trainable classifiers, which are a sophisticated form of artificial intelligence designed to analyze data patterns and automatically classify data based on predefined criteria. These classifiers learn from the data they are exposed to and apply algorithms to sort and categorize information without manual intervention, enhancing efficiency and accuracy in data classification. This approach allows organizations to manage sensitive information effectively, ensuring compliance and optimizing data protection measures.

In contrast, labels and retention labels simply provide a way to tag or mark data for governance and compliance purposes but do not involve the AI-driven process of classification based on learning algorithms. Data lifecycle management pertains to the management of data throughout its lifecycle but isn't specifically about automatic classification using AI technology. Thus, the distinction lies in the advanced capabilities of trainable classifiers to adapt and learn, setting them apart as the best option for automated data classification.